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The Online Ad Surge
WEB SMART
Businessweek Online
Brand advertising online has taken off -- and it's shaking up Madison Ave.
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Online Ads: Ready For Their Close-Up
WEB SMART
Businessweek Online
The 30-second television ad. To the creative directors at Madison Avenue's largest ad agencies, it is their focus, their world, their definition of happiness...
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New Connections To Teens Online
WEB SMART
Businessweek Online
Here's how two smart marketers, Rite Aid and Dentyne, are using the Net in novel ways to attract these young customers
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Fighting for Rich Media's Riches
WEB SMART
Businessweek Online
These sophisticated online ads are a booming business, and powerful new entrants and a changing market could bring on consolidation
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On the Web, Branding Is Back
WEB SMART
Businessweek Online
Big advertisers see real promise in video-style ads. Trouble is, in this niche, results can be hard to quantify
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Information Architecture Tutorial
Webmonkey
Jon Shiple
The tutorial teaches us about how to properly build a site. Building a site is no different from building a house. You start with a blue print. Information Architecture is the blue print of a site.
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Ad Serving Tutorial
Webmonkey
Carl Shaw
This is a must read for on-line marketers. It tells you the ins and outs of on-line advertising.
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On-line Advertising 101
Webmonkey
Adam Laitt
This is a must read for marketers trying out the on-line medium for the first time.
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eCommerce Tutorials
Webmonkey
Kevin Hakman
This is a basic tutorial on e-Commerce.
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9 Ways To Fix a Broken Brand
Fast Company
Scott Bedbury
It's back to basics for marketing. Whether it's on-line or off-line (traditional) media, certain principles apply. The article is a “must read” for every marketer.
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Don't Shout .... Listen!
Fast Company
Fara Warner
See how traditional companies can embrace the web and come up with a successful on-line strategy! The article is nice read for companies looking to use the web as another avenue to listen to their customers.
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Banker's Hours
Fast Company
Bill Breen
See how Mellon Bank transformed itself to become a “dotcorp” entity. The article is a nice read for traditional companies thinking of using the web to expand their presence.
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Amazon Gets The Last Laugh
Business 2.0
Chip Bayers
See how Amazon had the last laugh in pushing its ecommerce strategy. The article is a must read for companies wanting to the tap the on-line retail market.
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The Dell Way
Business 2.0
Kathryn Jones
Read how Dell model works and see how the company plans to extend the “Dell Way” to other markets.
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